SEO & Content Marketing
Keyword Research
This involves researching and identifying the keywords and phrases that your target audience is searching for in search engines. By optimizing your website with these keywords, you can improve your website's ranking in search engine results pages (SERPs). Keyword research may also involve analyzing your competitors' websites to identify high-performing keywords and search terms that you can target.
On-Page Optimization/ Technical SEO
This involves optimizing the content, structure, and metadata of your website to improve its relevance and credibility with search engines. This includes optimizing your website's title tags, meta descriptions, header tags, and content to include relevant keywords and provide a clear understanding of your website's content to search engine crawlers. Additionally, on-page optimization may involve improving website speed and mobile responsiveness, optimizing images and videos, and improving website navigation.
Off-Page Optimization
Off-page optimization involves building high-quality backlinks to your website from other credible and relevant websites. This improves your website's domain authority and reputation, which can improve your website's ranking in SERPs. Off-page optimization may include tactics such as guest blogging, broken link building, and social media outreach.
Local SEO
Local SEO involves optimizing your website to rank higher in local search results for location-specific keywords. This includes optimizing your Google My Business listing, building citations and backlinks from local directories, and creating location-specific content.
Content Strategy
A content strategy involves developing a plan through keyword research for creating and distributing content that aligns with your business goals and target audience. A content strategy may include identifying the types of content to create (e.g., blog posts, infographics, videos), defining your content calendar, and identifying the distribution channels to use.
Content Optimization
Content optimization involves analyzing your content's performance and optimizing it based on audience feedback, search engine trends, and conversion metrics. This involves tweaking headlines and meta descriptions, reworking content to improve readability and engagement, and optimizing content for mobile and search engine crawlers.