Our leadership team has worked for and with a large roster of companies -- ranging from small NGOs to burgeoning startups to media behemoths.

Case Studies

THE CLIENT:

Alloi/Aeris Copper

THE CHALLENGE:

Build a compelling narrative to help launch a young company in the midst of a global pandemic while developing a new CPG brand and line of products. 

THE SOLUTION:

By putting the superhero founders front and center, we told the story of three college students who contracted COVID in March 2020 and built a company during their quarantine. With a goal of giving back, we worked to develop a one-for-one program benefitting frontline workers all while educating the public about the antimicrobial benefits of copper and building out an offering of high-touch products designed to limit the transmission of disease. 

SERVICES RENDERED:

• Earned Media

• Paid Media, Ads Strategy & Execution

• Email Marketing

• Influencer Marketing

• Campaign Ideation & Execution

• Content Strategy & Storytelling

• Video/Multimedia Production

• Product Photography, Imaging and Stills

• Audience Development

THE RESULTS:

Earned Media examples:

Good Morning America: Deals & Steals

Forbes: Holiday Gift Guide 2020: The Best Gifts for Traveling Safely During The Time of Covid-19

Yahoo!: Protect your phone from germs and drops with this copper phone case from Aeris

Fast Company: You can now protect your filthy phone with coronavirus-fighting copper

THE CLIENT:

De Beers Group / Moving Giants

THE CHALLENGE:

Help a storied brand undertake the seemingly impossible: save two ecosystems and 200 elephants -- while documenting the whole thing. 

THE SOLUTION:

With boots on the ground in Mozambique and South Africa, we got to know the players and helped concept out the project to tell the story. Documenting the world’s largest elephant translocation was no easy task but we assembled a team of first rate content creators to capture the undertaking. 

SERVICES RENDERED:

• Campaign Ideation & Execution

• Content Strategy & Storytelling

• Social Media Strategy & Execution

• Video/Multimedia Production

• Audience Development

• Earned Media

• Paid Media, Ads Strategy & Execution

• Web Design

THE RESULTS:

Earned Media Examples:

NPR: Diamond Company Plans To Move 200 Elephants From South Africa To Mozambique

National Geographic: Moving giants: One of the biggest translocation projects in South African history

NowThis News: African Elephants Herded Across Continent by Conservation Group

World Elephant Day: One Hundred and One Elephants

THE CLIENT:

Crave Innovations 

THE CHALLENGE:

Take a unique and edgy brand and develop an equally unique brand ID -- all while navigating the significant marketing and advertising limitations that exist in SexTech. 

THE SOLUTION:

We developed a dynamic brand identity oriented around activism and empowerment. Through protest installations at PRIDE parades across the country, events for press and influencers and a completely organic social content build, we helped CRAVE find its voice and its audience.

SERVICES RENDERED:

PR, Earned Media & Media Relations, Campaign Ideation & Execution, Content Strategy & Storytelling, Social Media Strategy & Execution, Video/Multimedia Production, Brand Strategy, Email & Newsletter Marketing, Distribution Strategy

THE RESULTS:

Earned Media Examples:

COED: This Awesome Video Details the History of Women's Pleasure & Warns Us Not To Repeat Past Mistakes

YourTango: What Having Sex Feels Like For A Woman

Who We Help